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Rotel is a family-owned business, founded in Japan over 50 years ago. Their central focus is amplification, where they strive to produce electronics that compare with products many times their price. This is achieved by being selective with raw components and through meticulous circuit design.

Much of Rotel's success can be attributed to their fundamental engineering philosophy called Balanced Design Concept, which is a disciplined synthesis of physics, electronics, and mechanical engineering. Balanced Design Concept revolves around three major areas: parts selection, circuit topology, and critical evaluation. These aspects influence final sound quality significantly and illustrate Balanced Design's holistic approach to product development. 

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