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Leica Camera AG is an international, premium manufacturer of cameras and sports optics.
The legendary reputation of the Leica brand is based on a long tradition of excellent quality, German craftsmanship and German industrial design, combined with innovative technologies.
An integral part of the brand's culture is the diversity of activities the company undertakes for the advancement of photography. In addition to the Leica Galleries and Leica Akademies spread around the world, there are the Leica Hall of Fame Award and, in particular, the Leica Oskar Barnack Award (LOBA), which is considered one of the most innovative sponsorship awards existing today. Furthermore, Leica Camera AG, with its headquarters in Wetzlar, Hesse, and a second production site in Vila Nova de Famalicão, Portugal, has a worldwide network of its own national organisations and Leica Retail Stores.
The Leica Cine 1 continues the Leica legacy: Moving people through imagery. The invention of the 35 mm standard by Leitz chief developer Oskar Barnack in 1914 proves just how closely Leica is linked to cinema: Barnack's idea was to use 35 mm cinema film for his 35 mm camera.
To do this, he doubled the cinema single-frame format from 18x24 mmm to 24x36 mm. On the other hand, the legendary Leica Pradovit projectors were produced for decades; and today the successful Leitz high-end cine lenses are manufactured in Wetzlar, Germany – designed to accompany cinematographers in the masterful creation of their visons around the world. Now, with the Leica Cine 1, for the first time the unique Leica look can be experienced in a moving image up to 120”, right in your living room.
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